It’s been made pretty clear recently that the constants in our lives have a lot of control. We all have the same number of minutes in each day and one brain that can only control so much at once. A lot of us have families that need our attention, sometimes throughout the day. It’s these constants that forced me to look at what I’m doing and ask “can I do this better?”
I scheduled a call with a very successful startup expert and I listened for 30 minutes to ideas and tips until we struck on something.
“I feel thin, sort of stretched, like butter scraped over too much bread.”
-Bilbo Baggins The Lord of the Ring
Too many obligations to trade time for money and producing something every month have created a couple of nasty unintended consequences that are unacceptable in my eyes. First, I’ve let a couple of people down with my work or my communication or both. Second, I feel torn separating myself from my family for so much of the day and for so many first time events.
This current model is tied directly with getting time at my desk and being insanely productive, all the while keeping up with my network, my inbox, and just trying to keep up with my writing. (Remember that book I started last January?)
In this situation, I’m often put in a position to choose to help someone new or a loyal long-time (or loyal and infrequent) client. Notes are scattered over my desk after giving up trying to track these things in Evernote. I was sending apologies after someone would e-mail after eight days asking what the status was and I’d completely forgotten about something. That’s not okay!
it is time for a change
It’s time for quality over quantity. My partial dedication to that is clear on my site. Rather than doing a crappy portfolio thrown together or a lot of 900-word posts that no one reads and has room to comment on, I respond to requests for my work and my 50 posts have over 600 comments. This mindset needs to pour over into my workflow with development and my project calendar.
A couple of weeks ago, I pushed <ESC> on Twitter and invited a few long-term clients who could really dig into what I’m aiming for. Now it’s time to write more about it and offer it here. The TL;DR version is: rather than being the last to find out about a client’s plans with their business and site, only to often waste time and money, to partner with me to be an integral part of their support network and take their business to another level through their site.
This sort of partnering can’t be done large-scale, so I created the Exclusive Service Club (<ESC>) for just 10 clients if I’m going to get involved to the tune of about 10 hours per month. It is a move to trade new client projects for reserved time with my best clients who want to use my years of experience with WordPress more than building something with WordPress.
who is this for?
One client, from before I was even thinking about starting a WordPress business, is preparing to publish a book. We are going over his site with a fine-toothed comb and ensuring it is up to 2014 snuff, features him in a good light for the book, and putting some new tricks I’ve learned about SEO and mobile design into his 9-month old theme.
Another client has built his site from nothing to several thousand visitors per day, but he’s very meticulous about his SEO and making sure each post looks good. He’s getting some new Schema.org markup on his older theme and we will slowly plan out a new mobile design instead of banging it out and moving on to the next project.
If either of these things sound like things your site could use, let’s talk about it. I’ve created a form at the bottom of this page just for you.