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Archives for February 2014

February 4, 2014

Fear, Wondering, and Wandering

Running a business, especially as a solopreneur who is responsible for every aspect of the business, is really, really difficult. I won’t try to sugar-coat or deceive anyone about that. Sure, I take off more time than I ever used to working a J.O.B., but I’m the hardest boss I’ve ever had and there are times we don’t get to do what we want because a paycheck doesn’t just happen from sitting at your desk and going through the motions. I’ve never worked harder than I have in the past 5 years, nor had more fun.

I started losing my jobs back in 1998. By the time 2002 rolled around, I’d had 7 jobs in 6 different fields, ranging from cancer research technician to construction material testing. Ask me about those sometime – I used to be a jack of all trades. There was usually a celebration happening every time I hit the 90-day mark at any given position.

the event

The last time that happened, I was with a start-up and had already made the fearful leap to leave a “secure job” – lots of contracts and a lot of unique skills that made me (painfully) indisposable for more than a week of vacation. So, I’d already learned to work from home, work nights and weekends, and deal with customers for the first time in my life.

I was flat out scared to death and simultaneously excited out of my skin. There were many weeks without more than 3 or 4 hours of sleep, working on projects for 12 hours and building my own stuff for another 6.

my “own terms”

The day before waking up to do MY stuff full-time, I told myself that I’d never put myself in a position to have my mental health, self-worth, and my income be in the hands of one or two people. Never. I’ve almost broken my own promise during a few rough times, but I haven’t ever followed through with a call or e-mail to pursue something, and I’ve been asked a time or two about joining a team.

It is that drive that keeps me going when I feel like a failure. Yes, I feel like a failure more often than I publicly (or even privately) admit, but this is a new time of being authentic, right? No matter what invoices and projects are doing at any time, I need only remember that dozens or hundreds of people make up my revenues, not one person signing checks.

encouraging others

Ask anyone who really knows me and has seen my ups and downs over and over and you’ll hear that I’m an eternal optimist. When it’s bad, it’ll get better. When it’s good, even if it drops to bad, things will be better than now before too long. I get energized teaching others my lessons learned and encouraging people who need a push.

The #GenesisWP community had a tremendously encouraging Twitter event happen last week that made me do a lot of remembering, some reflecting, and now some communicating. Our good friend, Jonathan with SureFire Web Services was dreaming out loud about getting to work from home and do WordPress full-time.

Do people still need resumes ::sigh:: I hate those things, they all look the same, #timeforachange

— SureFire / Jonathan (@SureFireWebServ) January 30, 2014

By the time we were done encouraging him over 40 minutes later, 8 people had participated who continued to tag me and had some eavesdroppers along the way, too.

@jpetersen @SureFireWebServ @OhHelloDesigns @erinulrich @gidgetthegeek @rob_neu @GraphDesigning I just got major encouragement #eavesdrop

— Quincy Zikmund (@quincyzikmund) January 30, 2014

 

Are you considering a leap? A transition? What’s holding you back from transitioning or leaping? Let’s discuss – there are a lot of people in your shoes and a lot of people who have been there and are happy to help, coach, and encourage.

Come to think of it – if you’re wanting to leave your J.O.B. soon, what help, info, or encouragement from my last 6 years would you be searching for in your journey? I’m an open book.

Business Tips

February 2, 2014

Lessons From 5 Years in WordPress Business

2011-09-22February 2nd marked our 5th year in business. What started as moonlighting while working a full-time job and going to night school for my BA turned into a business on Groundhog’s Day in 2009.

That month was kicked off by friends who had businesses and were waiting for me to have enough time to create a nicer WordPress site for them, and I suddenly had all the time in the world to work on sites.

There have been high times and low times. This is actually a low time for us so it felt awkward to write this, BUT IT’S A MILESTONE, and I have faith it will work out. We are doing what we are meant to do, both as individuals and as a family.

Times I conceded I’d get a job if a project didn’t come in by X day and times my wife was insisting she needed to go back to work. Neither of those things came to fruition because the work always came in time.

It’s these times that make me look back at epiphanies like I had a few months ago about where we are now compared to where we thought we could be by now, 5 years ago.

Where were you FIVE YEARS ago? THREE YEARS? Are you more or less where you wanted to be “someday?” For me, I’m well beyond where I would be by now. I hit that just TWO YEARS into business when my wife quit her job. I’m actually living well into my fantasyland from five years ago.

Lessons

I’ve learned a few lessons along the way that are important to remember. Remember where you came from and don’t abandon those people – and don’t get too busy to help the people who first believed in you when you were a risk. It’s a very good idea to give to the community and don’t charge for everything, but don’t go hungry because you helped a friend – business is business. Obey the Golden Rule – everyday. Believe in yourself and surround yourself with those who believe in you. Have trustworthy people you can bounce ideas off of or ask questions before making a major decision – wisdom in the counsel of many if the counselors are wise.

Stats & facts

I spent a little time and compiled some stats and facts from our first 5 years in business and in 2013:

  • 228 clients in total since 2009
  • 1,300 invoices since 2009
  • 313 invoices for site development since 2009
  • $342,000 in gross revenue since 2009
  • 4 hosts and 5 servers used since 2009
  • 4 WordCamps attended since 2009
  • 8 desk moves since 2009, including not having one
  • 4 desk moves in 2013
  • 2 WordCamps attended in 2013
  • 75 clients served in 2013
  • 24 full sites launched in 2013
  • 260 invoices in 2013 (1 per weekday)
  • 27 sites migrated to WP Engine in 2013
  • 1,654,905 visitors to all of my hosted sites LAST MONTH

Thank you all for the opportunity to serve you and serve with you. I can’t imagine doing anything else right now.

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