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Archives for October 2014

October 30, 2014

Genesis Framework Foundations: Treehouse Course by Jesse Petersen

I’m proud to announce that my first Team Treehouse course has launched today! I wrote yesterday about my Treehouse experience back in September when I was their guest instructor for a week in Orlando, and today the course has gone live: Genesis Framework Foundations.

In the course, I discuss and demonstrate Genesis child theme selection, Genesis-specific plugins, the framework settings, and run through a couple of child theme demo site setups using a simple FTP/SFTP connection and some simple CSS edits and pasting a PHP snippet from the StudioPress site.

Here is the trailer for the course you’ll see on the Treehouse site:

Everything from the producer, audio tech, and teleprompter were top-notch and it really helped make the best product I was capable of on my first go. Then the artists and motion graphics department took my scripted descriptions of my vision of what would help the students and they blew me away!

I am also happy to let you know that we are working on our next course that will lead into something… special. Something a LOT of people will want to dig into. I can’t say what either one is yet, but I’m thrilled to have the opportunity to teach people about what I love to do on a much bigger scale.

If you take the course and have any feedback, I’d love to hear it so I can improve and build upon this in the future.

Genesis Framework

October 29, 2014

My Treehouse Course Story

Back in May, I was watching my Twitter stream instead of working (admit it, you do that, too) and saw my friend, Zac Gordon, ask for Genesis experts to do a course. Me, being no dummy and being a big fan of being in the right place at the right time said:

@zgordon @treehouse Sure.

— Jesse Ⓦ Petersen (@jpetersen) May 27, 2014

Looking at that now, I can’t believe I saw that one week after he tweeted it. That’s a bit odd.

I met Zac in person at WordCamp Orlando 2013 and I was already familiar with Treehouse from the previous year’s WordCamp where I met another Treehouse instructor and got an account for a year. I was familiar with the quality and my mind started racing about how to teach Genesis.

Rewind nearly 15 years and you’d find me working at a local startup in Tampa doing screencasting tutorials of dozens of popular software suites from the likes of Microsoft and Adobe by decompiling their help files, creating scripts, screencasting, voiceovers, and quality control. Funny how life comes full circle on some things…

Jesse Petersen at Treehouse IslandAfter one Google Hangout, it became clear the task was mine to lose, so I took to writing an outline and we agreed on a schedule. In September, I was their guest in Orlando for a week where I blasted out all of the in-studio camera work in the first day and spent two more days in a recording booth doing screencasting. I hung around until the next morning just in case I needed to re-record anything and headed back home for lunch.

I had a BLAST!

Here’s the behind-the-scenes video they released a few weeks ago:

You can tell I had fun, right? As exhausting as it was being extroverted for a week, I came back recharged.

So, the course is coming out very, very, VERY soon, and I wanted to be sure to give you all access to a 50% discount for your first month of Treehouse if you click this link or banner. There are plenty more WordPress courses that Zac does regularly and I may be doing another outline right now… as well as watching a course on working in the console today. One more month until WordCamp Orlando 2014 and I saw Zac will be there again, so come meet and greet.

Genesis Framework

October 21, 2014

How Eight Years Is Both Forever and (Just) a Day

happy anniversaryI have done a pretty good job keeping this site all professional and not personal, but when I was thinking about where to post this for today, I realized that most of my professional posts are personal anyway. My business is an extension of my life: my values, my ethics, and my relationships.

Well, this is my BIG relationship. Most of you probably don’t know the Mrs. behind Petersen Media Group, but I can assure you that I married way up. When we met, I was full of potential, but a quick label indicating me to be a less ambitious man based on my status at the time would have been warranted. Shoot, a lot of people still had their doubts as they were eating our wedding cake, I’m sure.

Thinking back on eight years, I simultaneously can’t believe we’ve done all we’ve done in less than a decade and also feel like we’ve hardly begun to grow old together yet. Maybe another 18 foster kids will change that feeling but I’m not ready for a walker quite yet. Maybe a one-story ranch, but not a walker.

While I was a guest at Treehouse filming my course for Genesis Framework Foundations, I took a few moments to write a script and loaded it into the teleprompter and asked my producer and audio tech if we could film something really fast. They gladly obliged and handed this over to me, so Babe, this has been waiting for over a month. I hope you like it.

The funny reality of out business is that Kristin is the one with the business and marketing degree. I’ve got the professional writing degree – the grammar nazi. She’s the organized one; I freak out when my white board has 4 projects and a couple are lingering after I start a new one. She’s the financial whiz; Kristin balances the books while we figure out running a business together. She’s the hobby blogger and I’m the theme developer and site consultant.

Just last week, I went to her completely overreacting about something out of my control and did my best Hulk impression and she calmly smiled and said what she’d do. “I’VE ALREADY DONE THAT! RAAWWWRRRR!!!!” I took a Xanax and went back to work. She’s awesome.

A month ago, we had just come off a 2-month special needs fostering a newborn and I’d just wrapped up about 3 weeks straight with only 3 hours of sleep per night and client work was really getting behind… and so was our income. It was a super happy ending: he was adopted, and I said, “calm down, watch what I’m going to do.” We’ve been sick the last week and all is good because we met our needs about a week and a half ago because she let me ignore the little things and just work.

We balance each other out and my clients are the big benefactors of her input and conversations at dinner and in the car.

It’s more than fair to say that we wouldn’t be where we are today without her input into our business on a regular basis, even though she doesn’t know how to write code or price out a project.

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